B-Reel – Prana

Inspired by light, breath and color.

My Role  ☀   Designed an site to promote an art installation that glows based on your breathing patterns.

Credits  ✏  Installation concept by Mike Potter. Special thanks to Lionel Taurus for the 3D renders, and Anton Woll Soder for animation. ♥

For the logo design, I took inspiration from the thousands of LED dots that illuminate Prana's structure and created an original typeface.

For the site design, the concept was to highlight the beautiful glow of Prana, while also sprinkling interesting statistics about the installation in as well.